In order for your Web Site, it is necessary to maximum it’s organic ranking and there are several steps that could be taken. First you should research keywords that you are going to use. Once you’ve selected the keywords that for your page optimization, you need to focus attention to on-page optimization. On-page optimization greatly improves your organic rankings for your website.
Note: Organic describes a search that returns results by indexing pages based on content and keyword relevancy. Google has led the way in championing the virtues of natural or organic search. Its primary focus has always been to return fast, highly relevant results based on the content of the page, the relevancy of links pointing to that page, and other “objective” criteria. Through a process of trial and error, one can discover what factors have the most impact on your organic ranking.
There are a number of factors to consider when optimizing your web pages. Some of these factors include Meta tags, URL structure, and speed at which your page loads.
Meta tag definition – A piece of text in the source code of a web page in order to provide information to a search engine about the contents of the page
Meta tags need to be formatted correctly to enhance search engine rankings. I learned that Meta tags alone will not dramatically improve rankings. Please note that Meta tags may be used to verify other aspects of your website and is important step to getting users to click through from search engine results.
Meta tags need to be in the proper format. Make sure you are formatting your Meta tag to include a title tag. Title tags contain the keywords that you are trying to optimize. Google search results limit Meta tags to sixty characters.. The second Meta tag is the description tag should be less than one hundred and fifty characters and your keyword phrase cannot be repeated more than twice.
The last Meta tag is the keyword tag. When optimizing your keyword tag, it is suggested that you use only a dozen of your highly trafficked keywords. Search engines will then know that you are an authority site and worthy of top rankings.
The time in which your page loads is an important factor to search engines. Not only does your web page need to be formatted correctly but it needs to load quickly. Web sites that load quickly point to the user having more experience. By keeping search times to a minimum, Search engines reward you for providing the correct information more quickly.
Another important factor for optimization is the URL structure. It is well known that having your keyword in the URL helps with optimization. There are also other factors used by search engines and many sites include their keyword in the URL but get outranked by other web sites. There are other factors that help with your optimization of the URL. Purchasing a URL that has your keyword for instance. If the URL is not available, consider adding a folder or page to your site that includes the keyword you want to optimize your site for.
For example: www.XXX.com/keyword. In this way you are placing the keyword close to the root thereby providing more value.
When you begin the optimization process for your web page, evaluate one of the following: your web site, landing page, load speed, and URLs. There are other factors but the ones we discussed are critical to the success of your search engine optimization process.
William B. Weeks Jr